What if Political Journalism Really Can’t Snap Back From Tabloidization?

After a week in which Buzzfeed published the false claim Donald Trump told Michael Cohen to lie to Congress, quickly followed by a tsunami of inaccurate reporting over a bunch of Covington high school kids and their MAGA hats, it’s time to ask: What happens if political journalism can’t snap back from its current state of tabloidization?

Journalism is the only profession mentioned in the Bill of Rights. The Founders assigned it a specific role in helping citizens carry out informed debate. And yet in the last two years, serious political journalism has all but been pushed aside in a rush toward tabloidization, the goal of which is to do away with Donald Trump, not via informed debate but by any means necessary.

The justification is America is on the precipice of 1933 so running Trump out of office is a moral duty. Trump is a Nazi, red MAGA caps the new Klan hood. Under such dire circumstances, media can no longer risk both sides being heard (now known as “giving them a platform”) or chance unbiased reporting might inadvertently make Trump look good. Some journalists believe they were partially responsible for Hillary’s defeat, and live in fear some scrap of truth might accidentally abet Charlottesville’s everywhere controlled by Putin. The new standard is tabloid-level journalism, so every story can be a Fruity Pebbles sugar high serving the cause. Objectivity is #Collusion.

Classic tabloids like the National Enquirer run Elvis-is-alive articles, announce miracle cancer cures, and traffic in outrageous celebrity gossip. Sources are anonymous, conclusions spoon-fed, headlines bombastically out of line with the text. It’s OK in its place because absent a few blue haired old ladies in what used to be called the beauty parlor, no one really believes the stories. We’re spectators at a magic show where we know no one is actually sawed in half but it is fun to be fooled anyway. The concern is with the tabloidization of real news.

The most recent example is Buzzfeed’s claim documentary proof exists Trump ordered his attorney (whom the media by common agreement libelously calls a “fixer”) to lie to Congress about the Moscow Project. Tabloids use assumed narratives and prejudices – a cure must be out there to save Mom if only Big Pharma would get out of the way – and in this case the narrative chain is Trump wanted to build a hotel in Moscow so the Russkies helped him win the presidency so he’s now their asset and so it all has to be lied about and so Trump has to be in on it.

Lack of actual evidence has held back Russiagate in all its metastasizing forms for over two years. Enter Buzzfeed, who sets the hook with something new: its mystery sources saw the evidence Trump told Cohen to lie. One of the Buzzfeed authors, albeit one with a history of plagiarism and misreporting going back years, kinda sorta maybe said he personally saw it too.

Same as with the miracle cure, to any objective person Buzzfeed’s story was too good to be true: a literal paper receipt for perjury! Trump can’t lie his way out of that! He’ll be out of office as fast as the paperwork can be processed! Impeach the MF!

Legacy prestigious media outlets such as WaPo and the New York Times picked up the story, having learned how to hide behind the thong of appending “As reported by Buzzfeed…” after which for all they care they can headline The Earth is Flat! at no reputational risk to themselves. In 2019 they are no longer responsible for what they (re)print.

Congressman Jim Clyburn spoke for the media and his fellow pols when he said “I don’t think that my Democratic friends are in any way rushing to judgment because they qualified right up front, ‘If this is true.’ When you preface your statement with ‘If this is true,’ that, to me, gives you all the cover you need.” One imagines with horror those words chiseled on a journalism building Clyburn funds at his alma mater.

The only sort of problem is Buzzfeed’s story wasn’t true. It was shut down by a statement from the Special Counsel’s office in less than 24 hours, the first such rebuke ever issued, though to be fair, James Comey also stated some New York Times reporting on Russiagate was wrong. The media in both instances characterized being told it was wrong by the definitive source it otherwise deified as just a “dispute,” “push back,” a “controversy.”

Buzzfeed’s specific reaction included a clumsy jujitsu of challenging Mueller to tell them exactly what he thought was inaccurate. They perhaps understood in the tabloid world truth has a viral-length expiration date, that truth is only what people are willing to believe anyway, including that magicians really can saw women in half on stage. Falsehoods are the work of bad sources, even though we’ll try again next week with basically the same story from new sources. All that matters is an infusion saying Trump is evil and that end justifies the journalistic means.

Advocacy journalism, tabloid style, is not about pointing out real wrongs with an occasional correction issued. It is about teeing up tales to support a political goal. Let Buzzfeed open the door for WaPo to legitimize the story. Members of Congress then bypass the fuzzy source to cite the name-brand one (“according to sources” becomes “according to the Washington Post”) until Democrats want hearings into the Buzzfeed story Mueller’s office already made clear isn’t true.

In the same week as Buzzfeed, a selective short clip of an encounter between some white Covington, Kentucky high school students wearing MAGA hats, a Native American (whom the media falsely lionized for days as a Vietnam vet), and some black protesters was fanned into a racial showdown, when all it took was for someone to watch the whole recording of the interaction to realize that was not true.

Or the mass-proclamation conservatives were furious over Alexandria Ocasio-Cortez’s silly dance video when no one was. Or this long list of Russiagate game-changers that weren’t. Or two-years’ worth of false breaking news somebody in the Trump administration was about to flip, quit, be indicted, get fired or fire Mueller.

Tabloid journalism for a political ends has assumed priority over reporting facts. People are being conditioned to overreact. Name calling is commentary. Prejudice and stereotyping are offensive when aimed left, allowed when projectiled by Pulitzer-winning columnists at Trump voters. Headlines can be less true than the text. Belief trumps truth. The ends justify the means when attacking a political opponent. Too much free speech plays into the hands of the authoritarians. The term “both sides journalism” is a now a negative one. Journalists have convinced themselves serving up the correct sort of political bias is equivalent to serving the nation.

It’s sad some measure of the truth has to come from Whoopi Goldberg on The View, who wondered why the media rushed to judge the Covington teens. “Because we’re desperate to get Trump out,” co-host Joy Behar asserted.

Political journalism adopting the standards and methods of the tabloids is a true threat to democracy. As one writer put it “let’s not underestimate the damage being done… people of all political stripes will acknowledge the important role that free and unfettered discourse plays in the democratic process. By extension, when that discourse is poisoned, so too is the process.”

The Buzzfeed story, followed so quickly by the Covington high school story, should be a significant moment of reflection, when the media remember they play a critical role in our system. Yet there are few calls against the misuse of sources, the rushes to judgment, the purposeful dropping of objectivity, the loss of seeking out other perspectives, the problem of reporting wrongly too often, the slurring of editorial into reporting.

Still no one asks why there aren’t mainstream “Sources: Trump is innocent” stories that later need to be walked back. No one demands as much emphasis on corrections as on the original false story. Instead, the standard response to being caught wrong seems to be either dig in as with Buzzfeed, or at most to delete a Tweet or two about the Covington mess, as if in the age of the Internet that makes something to have never happened.

It is unlikely things will change, especially when this model of journalism is also good for a business where clicks equal dollars. The sad thing is craven economic self-interest is the least worst explanation for tabloidization. Democracy dies in the darkness? It’s in danger in plain sight.

Peter Van Buren blew the whistle on State Department waste and mismanagement during Iraqi reconstruction in his first book, We Meant Well: How I Helped Lose the Battle for the Hearts and Minds of the Iraqi People. His latest book is Hooper’s War: A Novel of WWII Japan. Reprinted from the his blog with permission.

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